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what will be your approach?

Four ways we can work together.

Me and my network transform insight and intent into experiences that improve the way people interact with your brand.

01

How to stay relevant?

At the heart of every successful design process is a thorough understanding of your business, its values, and its target audience. This stage involves in-depth research to delve into your industry landscape, competitive positioning, and the preferences of your target customers. By identifying the emotional triggers that resonate with your audience, we pave the way for a strategic branding direction.

Research

02

Brand Strategy

A well-defined branding strategy not only sets you apart from the competition but also communicates your brand's values, vision, and unique offerings to your target audience. With my network of partners, we can build a lasting and impactful presence in the market. Together we can define what sets you apart, what makes you special, and how your brand comes to life in a compelling and actionable way.

Purpose and brand strategy

Positioning

Brand architecture 

Portfolio strategy

Verbal identity

03

Brand identity

Building a strong visual identity is a cornerstone of effective branding. My goal is to develop brand identities that are long-lasting, innovative and create experiences that change and improve the way people interact with your brand or business.

Brand idea
Brand identity
Design systems
Guidelines

04

Brand Management

Merging various touchpoints is key. Digital, physical, and experiential elements weave together to create a brand narrative. From your website's design to product packaging, each touchpoint showcases your brand values. Consistency builds trust and recognition, be it through social media or in-store ambiance. By aligning touchpoints with your core, we can shape an immersive journey for your audience.

Touchpoint concepts

UI/UX

Campaigning

Activation

© 2023 by Dorothee Argast

 

Zurich

CH 8008

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